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nist-gov/www.nist.gov/blogs/blogrige/does-managing-long-term-pay
Scott Williams 4063bef310 Initital commit.
2025-03-05 18:59:57 +00:00

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<h1 class="nist-page__title">Does Managing for the Long Term Pay Off?</h1>
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<div class="daterange"><time datetime="2017-02-16T12:00:00Z">February 16, 2017</time>
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<span>By: </span>
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<p>Yes, say Dominic Barton, James Manyka, and Sarah Keohane Williamson in an <a href="https://hbr.org/2017/02/finally-proof-that-managing-for-the-long-term-pays-off?">HBR.com article</a>. They describe new research showing that U.S. “companies that operate with a true long-term mindset have consistently outperformed their industry peers since 2001 across almost every financial measure that matters.” For&nbsp;the firms identified as focused on the long term,</p>
<ul><li>Average revenue and earnings growth were 47% and 36% higher, respectively, by 2014.</li>
<li>Market capitalization grew faster.</li>
<li>They created 12,000 more jobs, on average, from 2001 to 2015.</li>
</ul><p>The authors estimate that “U.S. GDP over the past decade might well have grown by an additional $1 trillion if the whole economy had performed at the level our long-term stalwarts delivered — and generated more than five million additional jobs over this period.” And a number of these companies didn’t begin the study period with a long-term focus: “Leaders at the companies in this cohort managed to shift their corporations’ behavior sufficiently to move into the long-term category.” How to move to a long-term focus, or maintain one in the face of short-term pressures from boards and investors? The authors plan to explore the practical actions these companies took to do this. Meanwhile, a place to start is the Baldrige core value Focus on Success, one of the values that underlie the <a href="https://www.nist.gov/baldrige/products-services/baldrige-excellence-framework">Baldrige Excellence Framework</a>’s Criteria for Performance Excellence:</p>
<p>Ensuring your organization’s success now and in the future requires <strong>an understanding of the short- and longer-term factors that affect your organization and its marketplace.</strong> Ensuring this ongoing success requires … <strong>balancing some stakeholders’ short-term demands with the organization’s and stakeholders’ needs to invest in long-term success</strong>. The pursuit of sustained growth and performance leadership requires <strong>a strong future orientation and a willingness to make long-term commitments to key stakeholders</strong>—your customers, workforce, suppliers, partners, and stockholders; the public; and the community. It also requires<strong> the agility to modify plans when circumstances warrant</strong>.</p>
<p>This value is reflected, for example, in Criteria questions about strategy development (asking for short- and long-term horizons and how you balance them), action plans (both short- and long-term), workforce (preparing your workforce for change and building a high-performing, engaged workforce), customers (engaging them for the long term), and measurement (asking for short- and longer-term measures), &nbsp;among many others. The evidence is in the job and revenue growth of&nbsp;two-time recipients of the Malcolm Baldrige National Quality Award. And for inspiration on the "how," see the experiences of current and former&nbsp;<a href="https://www.nist.gov/baldrige/award-recipients">Baldrige Award recipients</a>. To learn more, register now for the Annual <a href="https://www.nist.gov/baldrige/qe">Quest for Excellence Conference</a>, which will feature the 2016 Baldrige Award recipients and many more national role models sharing their best practices.</p>
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<article data-comment-user-id="0" id="comment-19136" class="nist-comment js-comment">
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<span class="nist-comment__author"><span lang="" typeof="schema:Person" property="schema:name" datatype="">Barry Johnson</span></span>
on
<span class="nist-comment__date">February 16, 2017 11:40 AM</span>
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<div class="text-long">Ellen welcome to Blogrige.
I am not sure that this research translated well to users of the Baldrige Framework. The sample was only for-profit companies grossing over $50B. (It's been along time sine we saw one of those.) They only looked at 5 "selected" financial measures (that are not commonly reported by Baldrige applicants).
The authors say this about the limits of their research.
"We aren’t saying that a long-term orientation CAUSES better performance, nor have we controlled for every factor that could impact the relationship between those two. All we can say is that companies with a long-term orientation TEND TO perform better than similar but short-term-focused firms. Even so, the correlation we uncovered between behaviors that typify a longer-term approach and superior historical performance deliver a message that’s hard to ignore."
All in all, there are significant factors that mitigate the usefulness of this research.</div>
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<span class="nist-comment__author"><span lang="" about="/user/30316" typeof="schema:Person" property="schema:name" datatype="">garshick</span></span>
on
<span class="nist-comment__date">February 16, 2017 12:18 PM</span>
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<span class="nist-comment__parent">| Replied to <a href="/comment/19136#comment-19136" class="permalink" rel="bookmark" hreflang="en"></a></span>
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<div class="text-long">Thanks for your take on this, Barry, and for pointing out the limitations of the work.</div>
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