1476 lines
110 KiB
Text
1476 lines
110 KiB
Text
<!DOCTYPE html>
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<html lang="en" dir="ltr" prefix="content: http://purl.org/rss/1.0/modules/content/ dc: http://purl.org/dc/terms/ foaf: http://xmlns.com/foaf/0.1/ og: http://ogp.me/ns# rdfs: http://www.w3.org/2000/01/rdf-schema# schema: http://schema.org/ sioc: http://rdfs.org/sioc/ns# sioct: http://rdfs.org/sioc/types# skos: http://www.w3.org/2004/02/skos/core# xsd: http://www.w3.org/2001/XMLSchema# ">
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<head>
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<h1 class="nist-page__title">Do You Have an Organizational Purpose? Is It Mere Propaganda?</h1>
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<div class="daterange"><time datetime="2022-09-20T12:00:00Z">September 20, 2022</time>
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<span>By: </span>
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<a href="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon" hreflang="en">Harry Hertz “The Baldrige Cheermudgeon”</a>
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<img loading="lazy" src="/sites/default/files/styles/960_x_960_limit/public/images/2022/08/15/Do-You-Have-an-Organizational-Purpose.png?itok=DMYF1f8j" width="960" height="600" alt="Purpose written on a tag with a compass beside it." typeof="foaf:Image" />
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<span class="nist-image__credit-label">Credit:</span>
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hilalabdullah/Shutterstock
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<p><span><span><span>In a recent <a href="https://www.nist.gov/blogs/blogrige/building-trust-ceo-2022-are-you-thinking-about-focus-and-constant-reinvention" title="2022 CEO Opportunities and Challenges">blog about CEO challenges and opportunities in 2022</a>, the first opportunity listed was the opportunity to “make a difference.” As stated in that blog, “Employees, customers, and investors want to associate with organizations that serve a larger <strong>purpose</strong> (emphasis added) than may be expressed in their mission statement. They want to be associated with organizations that <em>live their values</em> and have a commitment to societal responsibilities, environmental stewardship, and equity and inclusivity.”</span></span></span></p>
|
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<p><span><span><span>In</span></span></span> 2019, <a href="https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans" title="BRT statement on corporate purpose">The Business Roundtable (BRT)</a> issued a “Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders–customers, employees, suppliers, communities and shareholders.” It thus redefined the purpose of a corporation as participating in stakeholder capitalism, putting the interests of employees, customers, suppliers, and communities on par with shareholders. </p>
|
||
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||
<p><span><span><span>There was some subsequent <a href="https://en.wikipedia.org/wiki/Business_Roundtable" title="Criticisms of BRT statement">criticism</a> of the degree of follow-through on this commitment by some members of the BRT. In 2022, this commitment is taking on significant importance with a growing number of organizations in the BRT and beyond.</span></span></span></p>
|
||
|
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<p><span><span><span>To show a commitment to a larger <strong>purpose</strong>, many organizations are now developing statements of purpose that accompany their mission, vision, and values. As with mission, vision, and values, purpose is meaningless unless translated into action. As with mission, vision, and values, purpose is detrimental to the engagement and loyalty of stakeholders, unless the purpose is incorporated into organizational strategy, goals, and metrics.</span></span></span></p>
|
||
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||
<h3><span><span><span><strong><span><span>Incorporating Purpose</span></span></strong></span></span></span></h3>
|
||
|
||
<p><span><span><span>The topic of incorporating purpose into strategy (and action) was addressed by <a href="https://hbr.org/2022/07/your-corporate-purpose-changed-has-your-strategy-kept-up" title="HBR article on purpose and strategy">Graham Kenny in the May/June 2022 issue of <em>Harvard Business Review</em></a>. As reported in other studies, he points out that companies with a clear purpose and deployment of that purpose through actions do better than those without such a commitment. As an example, he discusses Woolworths, Australia’s largest supermarket chain. In 2017, Woolworths provided two very different statements of its corporate purpose. One spoke to “adding quality of life” for its customers and people. The other stated, ”We are focused on shareholder returns through the effective deployment of capital and ensuring we deliver on our Group targets.” Today, Woolworths' stated purpose no longer mentions shareholders; it is “to create better experiences together for a better tomorrow.” This statement is a guide for Woolworths’ strategic planning, and the business now has a broad range of related metrics across its stakeholder groups of shareholders, customers, suppliers, employees, and the community.</span></span></span></p>
|
||
|
||
<p><span><span><span>At the Consumer Goods Forum in Dublin in June 2022, the <a href="https://www.happi.com/contents/view_breaking-news/2022-07-08/loreal-exec-provides-update-on-research-sustainability-efforts/" title="L'Oreal societal responsibility">consumer products division chief of L’Oreal reported on its sustainability goals</a>, which are set out to 2030. As of today, 70% of the PET plastic that the division uses worldwide is recycled and 25 of its 44 manufacturing plants are carbon neutral. By 2030, the company intends to use recycled and reused water for all its industrial processes.</span></span></span></p>
|
||
|
||
<h3><span><span><span><strong><span><span>Baldrige Excellence Framework and Purpose</span></span></strong></span></span></span></h3>
|
||
|
||
<p><span><span><span><em>Societal contributions</em> is one of the <a href="https://www.nist.gov/baldrige/core-values-and-concepts" title="Baldrige Criteria core values">Baldrige core values</a>. The <a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="00b6643c-f609-4ef9-baab-8a71ecca6aa9" href="/baldrige/publications/baldrige-excellence-framework" title="Baldrige Excellence Framework®"><em>Baldrige Excellence Framework</em>®</a> booklet description of the core value states,</span></span></span></p>
|
||
|
||
<div class="nist-callout">
|
||
<p><span><span><span>“Considering societal well-being and benefit means leading and supporting…the environmental, social, and economic systems in your organization’s sphere of influence.” </span></span></span></p>
|
||
</div>
|
||
|
||
<ul>
|
||
<li><span><span><span>Item 1.2 of the <a class="media-link-ga " data-entity-substitution="canonical" data-entity-type="media" data-entity-uuid="f95b056a-17fe-4954-be83-ba04f15a788a" data-file-url="/system/files/documents/2020/12/14/2021-2022-baldrige-framework-bnp-free-sample.pdf" href="/document/2021-2022-baldrige-framework-bnp-free-samplepdf" title="Baldrige Criteria for Performance Excellence">Baldrige Criteria for Performance Excellence®</a> (PDF) is entitled "<em>Governance and Societal Responsibilities</em>." It asks how societal well-being and benefit are incorporated into your strategy and daily operations. </span></span></span></li>
|
||
<li><span><span><span>Item 2.1, "<em>Strategy Development</em>," asks how changes in your external environment are considered in your strategic planning. </span></span></span></li>
|
||
<li><span><span><span>Item 5.2, "<em>Workforce Engagement</em>," specifically asks about workforce equity and inclusion for a diverse workforce. The Criteria also ask about how you track progress on achieving strategic plan objectives and the results for achieving those objectives.</span></span></span></li>
|
||
</ul>
|
||
|
||
<p><span><span><span>Given the changing stakeholder demands and the greater commitment to more inclusive purposes, future revisions of the <em>Baldrige Excellence Framework®</em> might provide greater emphasis on societal well-being as part of remaining at the leading edge of validated leadership and performance practice.</span></span></span></p>
|
||
|
||
<h3><span><span><span><strong><span><span>Is a Purpose Statement Necessary?</span></span></strong></span></span></span></h3>
|
||
|
||
<p><span><span><span>I believe a purpose statement can provide great focus and be a powerful engagement vehicle for an organization’s stakeholders. That said, I think commitment to “making a difference” is what really matters. Instead of, or in addition to, a purpose statement an organization could include its purpose in its vision statement or make it a strategic pillar with associated strategic objectives, action plans, and metrics.</span></span></span></p>
|
||
|
||
<p><span><span><span>Real companies are doing real good! Each organization must craft its own path to its purpose and that purpose’s deployment through strategy, goals, and metrics. The value comes in what your organization actually does. So please consider your purpose today!</span></span></span><br>
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|
||
<img alt="2021-2022 Baldrige Excellence Framework Business/Nonprofit feature image" height="300" loading="lazy" src="/sites/default/files/styles/960_x_960_limit/public/images/2020/12/17/2021-2022-Baldrige-Excellence-Framework-featured-cover_0.jpg?itok=bk3KBYWd" title="2021-2022 Baldrige Excellence Framework Business/Nonprofit feature image" typeof="foaf:Image" width="233">
|
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|
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|
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|
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|
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|
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</div>
|
||
<figcaption class="nist-image__caption"></figcaption>
|
||
</figure>
|
||
|
||
|
||
</div>
|
||
|
||
<div class="grid-col-9">
|
||
<h2>Baldrige Excellence Framework®</h2>
|
||
|
||
<p>The <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework">Baldrige Excellence Framework</a> has empowered organizations to accomplish their missions, improve results, and become more competitive. It includes the Criteria for Performance Excellence, core values and concepts, and guidelines for evaluating your processes and results.</p>
|
||
|
||
<h3><a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework"><strong>Purchase your copy today!</strong></a></h3>
|
||
|
||
<p>Available versions: <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework/businessnonprofit">Business/Nonprofit</a>, <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework/education">Education</a>, and <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework/health-care">Health Care</a></p>
|
||
</div>
|
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</div>
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|
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class="nist-block"
|
||
>
|
||
|
||
|
||
<div class="nist-tags">
|
||
<a href="/blogrige-categories/baldrige-excellence-framework-criteria" hreflang="en">Baldrige Excellence Framework (Criteria)</a></div>
|
||
|
||
|
||
</div>
|
||
|
||
<div
|
||
class="nist-block"
|
||
>
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<h2
|
||
class="nist-block__title"
|
||
>About the author</h2>
|
||
|
||
<div class="nist-field nist-field--label-hidden entity-reference">
|
||
<div class="nist-field__items">
|
||
<div class="nist-field__item">
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||
|
||
<article
|
||
about="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon" class="nist-teaser"
|
||
>
|
||
<div class="nist-teaser__image">
|
||
<div class="entity-reference"> <a href="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/thumbnail/public/images/baldrige/dr-_harry_hertz_photo.jpg?itok=A_2psdFg" width="71" height="100" alt="Dr. Harry Hertz Photo" typeof="foaf:Image" />
|
||
|
||
</a>
|
||
</div>
|
||
|
||
</div>
|
||
<div class="nist-teaser__content-wrapper">
|
||
<header>
|
||
<h3 class="nist-teaser__title"><a href="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon"><span>Harry Hertz “The Baldrige Cheermudgeon”</span>
|
||
</a></h3>
|
||
|
||
</header>
|
||
<div class="nist-teaser__content">
|
||
<div class="text-with-summary"><p>I am Harry Hertz, the Baldrige Cheermudgeon, and Director Emeritus of the Baldrige Program. I joined the Program in 1992 after a decade in management in the analytical chemistry and chemical sciences laboratories at the National Institute of Standards and Technology (NIST), the home of the Baldrige Program. I started my career at NIST (NBS) as a bench analytical chemist.</p>
|
||
|
||
<p>My favorite aspects of the Baldrige Program are: (1) the opportunity to interact with leading thinkers from all sectors of the U.S. economy who serve as volunteers in the Baldrige Program, who participate in the Baldrige Executive Fellows Program, and who represent Award applicants at the forefront of the continuous journey to performance excellence, and (2) the intellectual challenge of synthesizing ideas from leading thinkers and from personal research into <em>Insights on the Road to Performance Excellence</em> and other blogs that tackle challenges at the “leading edge of validated leadership and performance practice,” and contribute to the continuous revision of the Baldrige Performance Excellence Framework.</p>
|
||
|
||
<p>Outside of work I spend my time with family (including three beautiful granddaughters), exercising, baking bread, traveling, educating tomorrow’s leaders, and participating on various boards and board committees.</p></div>
|
||
|
||
</div>
|
||
</div>
|
||
</article>
|
||
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|
||
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|
||
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|
||
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||
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class="views-element-container nist-block"
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||
>
|
||
|
||
<h2
|
||
class="nist-block__title"
|
||
>Related posts</h2>
|
||
|
||
<div><div class="js-view-dom-id-ae97690a0d7794dd23584710719cdf056942cd98d50a1af8fd83260e7d3c5929">
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||
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<div>
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||
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<article
|
||
about="/blogs/blogrige/100-satisfaction-guaranteed" class="nist-teaser"
|
||
>
|
||
<div class="nist-teaser__image">
|
||
<div class="entity-reference"> <a href="/blogs/blogrige/100-satisfaction-guaranteed" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/thumbnail/public/images/2025/02/06/Satisfaction-Guaranteed.jpg?itok=ThnLiBh5" width="100" height="63" alt="A home with hurricane shutters next to a ladder." typeof="foaf:Image" />
|
||
|
||
</a>
|
||
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|
||
|
||
</div>
|
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<div class="nist-teaser__content-wrapper">
|
||
<header>
|
||
<h3 class="nist-teaser__title"><a href="/blogs/blogrige/100-satisfaction-guaranteed"><span>100% Satisfaction Guaranteed</span>
|
||
</a></h3>
|
||
<div class="nist-teaser__date">
|
||
<div class="daterange"><time datetime="2025-02-18T12:00:00Z">February 18, 2025</time>
|
||
</div>
|
||
|
||
</div>
|
||
|
||
</header>
|
||
<div class="nist-teaser__content">
|
||
<div class="text-with-summary"> 100% satisfaction guaranteed. A simple statement. Easy to understand. But…. My story begins with Hurricane Milton, one of two tragic hurricanes to hit the west
|
||
|
||
</div>
|
||
|
||
</div>
|
||
</div>
|
||
</article>
|
||
</div>
|
||
<div>
|
||
|
||
<article
|
||
about="/blogs/blogrige/more-reasons-apply-be-2025-baldrige-examiner" class="nist-teaser"
|
||
>
|
||
<div class="nist-teaser__image">
|
||
<div class="entity-reference"> <a href="/blogs/blogrige/more-reasons-apply-be-2025-baldrige-examiner" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/thumbnail/public/images/2025/01/07/More-Reasons-to-Apply-to-Be-2025-Examiner.jpg?itok=ot0YShWL" width="100" height="63" alt="Why Apply to be a 2025 Baldrige Examiner showing a man holding an iPad displaying the online application." typeof="foaf:Image" />
|
||
|
||
</a>
|
||
</div>
|
||
|
||
</div>
|
||
<div class="nist-teaser__content-wrapper">
|
||
<header>
|
||
<h3 class="nist-teaser__title"><a href="/blogs/blogrige/more-reasons-apply-be-2025-baldrige-examiner"><span>More Reasons to Apply to Be a 2025 Baldrige Examiner</span>
|
||
</a></h3>
|
||
<div class="nist-teaser__date">
|
||
<div class="daterange"><time datetime="2025-01-14T12:00:00Z">January 14, 2025</time>
|
||
</div>
|
||
|
||
</div>
|
||
|
||
</header>
|
||
<div class="nist-teaser__content">
|
||
<div class="text-with-summary"> In a blog last week, I provided a multitude of reasons to apply to be a 2025 Baldrige examiner®. The benefits of serving in this volunteer role were conveyed by
|
||
|
||
</div>
|
||
|
||
</div>
|
||
</div>
|
||
</article>
|
||
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|
||
<div>
|
||
|
||
<article
|
||
about="/blogs/blogrige/why-apply-be-2025-baldrige-examiner" class="nist-teaser"
|
||
>
|
||
<div class="nist-teaser__image">
|
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<div class="entity-reference"> <a href="/blogs/blogrige/why-apply-be-2025-baldrige-examiner" hreflang="en"><img loading="lazy" src="/sites/default/files/styles/thumbnail/public/images/2025/01/07/Why-Apply-to-Be-2025-Examiner.jpg?itok=eCEy9jXg" width="100" height="63" alt="Why apply to become a Baldrige Examiner showing a woman holding an iPad with the examiner application on the screen." typeof="foaf:Image" />
|
||
|
||
</a>
|
||
</div>
|
||
|
||
</div>
|
||
<div class="nist-teaser__content-wrapper">
|
||
<header>
|
||
<h3 class="nist-teaser__title"><a href="/blogs/blogrige/why-apply-be-2025-baldrige-examiner"><span>Why Apply to Be a 2025 Baldrige Examiner?</span>
|
||
</a></h3>
|
||
<div class="nist-teaser__date">
|
||
<div class="daterange"><time datetime="2025-01-08T12:00:00Z">January 8, 2025</time>
|
||
</div>
|
||
|
||
</div>
|
||
|
||
</header>
|
||
<div class="nist-teaser__content">
|
||
<div class="text-with-summary"> IYKYK. * But if you don’t know why it’s beneficial to be a Baldrige examiner®, I invite you to find out what experienced Baldrige examiners have discovered
|
||
|
||
</div>
|
||
|
||
</div>
|
||
</div>
|
||
</article>
|
||
</div>
|
||
|
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||
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||
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||
|
||
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|
||
|
||
|
||
<div
|
||
class="nist-block no-print"
|
||
>
|
||
|
||
<h2
|
||
class="nist-block__title"
|
||
>Comments</h2>
|
||
|
||
<section>
|
||
|
||
|
||
|
||
|
||
<article data-comment-user-id="0" id="comment-110351" class="nist-comment js-comment">
|
||
|
||
|
||
<footer class="nist-comment__info">
|
||
<p class="submitted">
|
||
<span class="nist-comment__author"><span lang="" typeof="schema:Person" property="schema:name" datatype="">Barry C Johnson</span></span>
|
||
on
|
||
<span class="nist-comment__date">September 20, 2022 1:23 PM</span>
|
||
<mark class="hidden nist-comment__new" data-comment-timestamp="1663707049"></mark>
|
||
</p>
|
||
|
||
<div class="nist-comment__permalink"><a href="#comment-110351">Permalink</a></div>
|
||
|
||
</footer>
|
||
|
||
<div class="nist-comment__content">
|
||
<div class="text-long"><p>Is a statement of purpose propaganda? It is easy to sort who has a commitment to a stated purpose from the masses who have an fugazzi statement of purpose. </p>
|
||
<p>One of the Baldrige tests for excellence is asking, "What measures do you use to evaluate and improve your commitment to your purpose statement?" </p>
|
||
<p>What the other brainiac Harry, (Mikel Harry of Six Sigma fame) said comes in handy here.</p>
|
||
<p>"You do not measure what you do not value."<br />
|
||
"You do not value what you do not measure."<br />
|
||
"You cannot do what you do not know."<br />
|
||
"You will not know what to do until you measure."</p>
|
||
<p>So I ask, how does MBNQA measure its commitment to ensuring that its recipients have a genuine commitment its stated purpose?</p>
|
||
</div>
|
||
|
||
<ul class="links inline nist-comment__links">
|
||
<li class="comment-reply nist-comment__link">
|
||
<a href="/comment/reply/node/1710126/comment_node_blog/110351">Reply</a></li></ul>
|
||
</div>
|
||
|
||
|
||
|
||
</article>
|
||
|
||
<div class="indented">
|
||
|
||
|
||
<article data-comment-user-id="26326" id="comment-110361" class="nist-comment js-comment">
|
||
|
||
|
||
<footer class="nist-comment__info">
|
||
<p class="submitted">
|
||
<span class="nist-comment__author"><span lang="" about="/user/26326" typeof="schema:Person" property="schema:name" datatype="">harry.hertz@nist.gov</span></span>
|
||
on
|
||
<span class="nist-comment__date">September 20, 2022 5:02 PM</span>
|
||
<mark class="hidden nist-comment__new" data-comment-timestamp="1663707746"></mark>
|
||
<span class="nist-comment__parent">| Replied to <a href="/comment/110351#comment-110351" class="permalink" rel="bookmark" hreflang="en">Is a statement of purpose…</a></span>
|
||
</p>
|
||
|
||
<div class="nist-comment__permalink"><a href="#comment-110361">Permalink</a></div>
|
||
|
||
</footer>
|
||
|
||
<div class="nist-comment__content">
|
||
<div class="text-long"><p>Barry,</p>
|
||
|
||
<p>Thanks for the comment. As mentioned in the blog, some members of the BRT were criticized for their actual commitment to their greater purpose. I also pointed out that a purpose statement is of little value without accompanying strategic objectives, action plans, and metrics. I did not remind blog readers that in addition to Criteria items 1.2, 2.1 and 5.2, a critical element of executing on an organization's stated purpose is 7.4a.(5) which asks for the results of your actions "to make a difference" in your communities.</p>
|
||
|
||
<p>Thanks for allowing me to add emphasis to your comments about results!</p>
|
||
|
||
<p>Harry</p></div>
|
||
|
||
<ul class="links inline nist-comment__links">
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<li class="comment-reply nist-comment__link">
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<a href="/comment/reply/node/1710126/comment_node_blog/110361">Reply</a></li></ul>
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