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<h1 class="nist-page__title">100% Satisfaction Guaranteed</h1>
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<div class="daterange"><time datetime="2025-02-18T12:00:00Z">February 18, 2025</time>
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<span>By: </span>
<a href="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon" hreflang="en">Harry Hertz “The Baldrige Cheermudgeon”</a>
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<h3>100% satisfaction guaranteed. A simple statement. Easy to understand. But….</h3><p>My story begins with Hurricane Milton, one of two tragic hurricanes to hit the west coast of Florida this year. Milton went right over Sarasota, where I live part of the year. It was a devastating storm; tree and plant debris still remain on the sides of many roads. Big root balls are still upended and not yet cleared, despite massive clean-up efforts. According to the municipal government, as of mid-December, 445,766 tons of debris had been removed.&nbsp;</p><p>Fortunately for my wife and me, we were in Maryland at the time and we had only very minor damage. Part of the reason for our lack of damage is that our house is equipped with hurricane-proof shutters. They do need to be installed and removed before and after a hurricane. As we have done on a few occasions before, we hired a contractor to do the job. Unfortunately, our previous contractor had retired, so we used one that our neighbors have used.</p><p>The experience with my hurricane shutters provided another lesson in the importance and value of treating your customers well and its impact on organizational and employee productivity.</p><h3><a name="_Hlk187748029"><span><strong>An Emphasis on Customer Engagement and Satisfaction</strong></span></a></h3><p>Since the Baldrige Program's beginning in 1987, Baldrige has emphasized the importance of customer satisfaction and exceeding customer expectations. One of the <a href="/baldrige/core-values-and-concepts" title="learn more about Baldrige core values" data-entity-type="node" data-entity-uuid="d409d323-38a1-4501-9898-f35840b344eb" data-entity-substitution="canonical">Baldrige core values</a> is <em>customer-focused excellence</em>. It states:</p><blockquote><p>"Your organization must consider all product and/or service features and characteristics, all modes of customer access and support, and all organizational values and behaviors that contribute to value for customers."</p></blockquote><p>Employee engagement is closely aligned with customer engagement. It involves valuing the "internal customer," who will, in turn, value the external customer and deliver excellent customer service. Thus, another Baldrige core value is <em>valuing people</em>.</p><p>Yet it still surprises me that so many organizations suffer from a toxic employee environment and poor customer service. These issues harm the organization's reputation, culture, and financial success.</p><p>Now, back to my hurricane shutters and a lesson in challenges to achieving organizational excellence.</p><h3><a name="_Hlk187748029"><span><strong>Removing the Shutters: A Customer Satisfaction Story</strong></span></a></h3><p>The shutters are fastened in place with a rail and stainless-steel screws. When we arrived in Sarasota about a week after the hurricane, the rail on our sliding glass door was still installed and held in place by three of the 16 screws. When I tried to remove the screws, I discovered that the slots in the screwheads had been stripped, so I could not remove the screws easily. The problem must have occurred when the shutters were either being installed or removed because I had replaced all the screws last year.</p><p>The stuck rail, a tripping hazard, was one of two surprises. The other was the contractors invoice, which was for three times more than I had paid in the past and over twice as much as my neighbor was billed.</p><p>Oh, and the bottom of the invoice stated that the company prided itself on 100% customer satisfaction.</p><p>I called the company to ask for someone to come and remove the rail and replace the screws. They apologized and told me the service technician had not told them there was a problem. I also commented on the bill. They said they bill by the hour and our technician was slower than our neighbors. They told me one of their senior technicians would come to remove the rail in about a week.</p><p>Two weeks later, I called again a few more times and got voice mail twice, over several days, before they returned the call.
<img loading="lazy" src="/sites/default/files/styles/480_x_480_limit/public/images/2022/12/12/2023-2024-Baldrige-Excellence-Framework-cover.jpg?itok=CnAq2c1t" width="373" height="480" alt="2023-2024 Baldrige Excellence Framework Business/Nonprofit cover artwork" typeof="foaf:Image">
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</div><div class="grid-col-9"><h2>Baldrige Excellence Framework®</h2><p>The <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework">Baldrige Excellence Framework®</a>&nbsp;has empowered organizations to accomplish their missions, improve results, and become more competitive. It includes the Criteria for Performance Excellence®, core values and concepts, and guidelines for evaluating your processes and results.</p><h3><a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework"><strong>Purchase your copy today!</strong></a></h3><p>Available versions: <a href="https://www.nist.gov/baldrige/publications/baldrige-excellence-framework/businessnonprofit">Business/Nonprofit</a>, <a href="/baldrige/publications/baldrige-excellence-framework/education" title="Baldrige Excellence Framework (Education)" data-entity-type="node" data-entity-uuid="1456338f-3700-4348-81b9-3c7bb4f122ce" data-entity-substitution="canonical">Education</a>, and <a href="/baldrige/publications/baldrige-excellence-framework/health-care" title="Baldrige Excellence Framework (Health Care)" data-entity-type="node" data-entity-uuid="60e4dd30-b690-43ab-b954-770653ddd218" data-entity-substitution="canonical">Health Care</a></p></div></div><hr>
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<h3 class="nist-teaser__title"><a href="/blogs/blogrige/authors/harry-hertz-baldrige-cheermudgeon"><span>Harry Hertz “The Baldrige Cheermudgeon”</span>
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<div class="text-with-summary"><p>I am Harry Hertz, the Baldrige Cheermudgeon, and Director Emeritus of the Baldrige Program. I joined the Program in 1992 after a decade in management in the analytical chemistry and chemical sciences laboratories at the National Institute of Standards and Technology (NIST), the home of the Baldrige Program. I started my career at NIST (NBS) as a bench analytical chemist.</p>
<p>My favorite aspects of the Baldrige Program are: (1) the opportunity to interact with leading thinkers from all sectors of the U.S. economy who serve as volunteers in the Baldrige Program, who participate in the Baldrige Executive Fellows Program, and who represent Award applicants at the forefront of the continuous journey to performance excellence, and (2) the intellectual challenge of synthesizing ideas from leading thinkers and from personal research into <em>Insights on the Road to Performance Excellence</em> and other blogs that tackle challenges at the “leading edge of validated leadership and performance practice,” and contribute to&nbsp;the continuous revision of the Baldrige Performance Excellence Framework.</p>
<p>Outside of work I spend my time with family (including three beautiful granddaughters), exercising, baking bread, traveling, educating tomorrows leaders, and participating on various boards and board committees.</p></div>
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<h3 class="nist-teaser__title"><a href="/blogs/blogrige/teams-and-magic-three"><span>Teams and the Magic Three</span>
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<div class="daterange"><time datetime="2024-12-03T12:00:00Z">December 3, 2024</time>
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<div class="text-with-summary"> A recent Inc.com blog post by Jessica Stillman discusses Malcolm Gladwells new book, Revenge of the Tipping Point. The thesis of the blog post and a theme in
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<span class="nist-comment__author"><span lang="" typeof="schema:Person" property="schema:name" datatype="">David Fischer</span></span>
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<span class="nist-comment__date">February 18, 2025 4:02 PM</span>
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<div class="text-long"><p>Classic, and all too often common, unfortunately. Thanks for sharing your wild experience, and continued contributions.</p>
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