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{"id":7268,"date":"2015-07-15T11:00:49","date_gmt":"2015-07-15T15:00:49","guid":{"rendered":"http:\/\/circulatingnow.nlm.nih.gov\/?p=7268"},"modified":"2024-09-26T14:27:29","modified_gmt":"2024-09-26T18:27:29","slug":"medical-advertisements-after-fda","status":"publish","type":"post","link":"https:\/\/circulatingnow.nlm.nih.gov\/2015\/07\/15\/medical-advertisements-after-fda\/","title":{"rendered":"Medical Advertisements after FDA"},"content":{"rendered":"<p>By Kelsey Conway<\/p>\n<p>In the summer of 2014 I had the wonderful opportunity to <a href=\"http:\/\/circulatingnow.nlm.nih.gov\/2014\/07\/31\/primary-sources-k-12\/\">intern<\/a> with the National Library of Medicine\u2019s History of Medicine Division. When it came time to complete my academic practicum as an MSLIS candidate at the Catholic University of America (concentration in Cultural Heritage Information Management), I was thrilled by the opportunity to return. This summer, I was given a crash course in library cataloging. I spent five weeks cataloging medical advertisements and other printed promotional materials from the late 19th and early 20th centuries\u2014all from a collection donated by William H. Helfand. While cataloging was a fascinating experience for the librarian in me, the cultural heritage information that these unique resources contain was truly captivating.<\/p>\n<p>What struck me most was the value these materials hold as a window into the public\u2019s historical access to information about medical services. Through case studies, journal articles, and medical texts, we can see how medical professionals treated patients and extrapolate from this how patients perceived and experienced the medical profession. However, such formal sources do not show the whole picture of the public\u2019s experience of \u201cmedicine,\u201d which is more muddled and often lies on the <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC2855938\/\">fringes of science<\/a> with information from medical professionals mixing with the claims of quacks and advertisers of <a href=\"http:\/\/www.nlm.nih.gov\/hmd\/almanac\/index.html\">nostrums and patent medicines<\/a>.<\/p>\n<p>In 1906, with the <a href=\"http:\/\/circulatingnow.nlm.nih.gov\/2014\/10\/27\/adulterated-and-misbranded-foods-fda-notices-of-judgment\/\">Pure Food and Drugs Act<\/a>, the <a href=\"https:\/\/www.fda.gov\/about-fda\/changes-science-law-and-regulatory-authorities\/part-i-1906-food-and-drugs-act-and-its-enforcement\">founding statute<\/a> of what would become today\u2019s Food and Drug Administration (FDA), the government imposed regulations and <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1353997\/?page=1\">medical denouncements<\/a> of nostrums (those pills, ointments, and tonics that falsely claim miraculous cures for all manner of ailments and generally misrepresent ingredients) that had begun to gain traction at the turn of the 20th century. This increasing scrutiny caused a clear and demonstrable shift in the public\u2019s relationship with medicine that can be seen quite clearly through the marketing and promotional materials from that era.<\/p>\n<figure id=\"attachment_7273\" aria-describedby=\"caption-attachment-7273\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/guaranteed-under-the-fda.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7273\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2015\/07\/15\/medical-advertisements-after-fda\/guaranteed-under-the-fda\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/guaranteed-under-the-fda.png?fit=795%2C1200&ssl=1\" data-orig-size=\"795,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"Guaranteed Under the FDA\" data-image-description=\"<p>Guaranteed Under the Food and Drug Act, June 30, 1906. Serial No. 3291.<br \/>\n208 KITTREDGE BUILDING\t\t\t\t\tDENVER, COLORADO<br \/>\nJEROME BLANCHARD\u2019S<br \/>\nCOLORADO COUGH AND CATRRH ROOT<br \/>\nIs a Medical Plant Which Grows Only on the High Ranges of the Mountains of North America.<\/p>\n<p>\tIt has been proven by over thirty years of constant use to be the most valuable, ever discovered on account of its great curative properties. It cures Catarrh in any form, Head, Throat, Lungs, Stomach or Kidneys; Coughs, Colds, Asthma, Constipation, Indigestion, Stomach trouble in any form, and even that most dreaded disease Consumption. It was discovered forty years ago by Jerome Blanchard. He tested it, and by degrees became aware of its marvelous curative properties in regard to certain diseases. It was he who gave it the name it bears, and placed it on the market where it has year by year been gaining in popular favor, until at the present time it has inquired an almost world wide reputation. It costs fifty cents for a box of root, and the same price for a box of PULVERIZED root which we call snuff and is used as such.<br \/>\nDIRECTIONS<\/p>\n<p>\tFor Coughs, Colds, Catarrh in the Throat, Stomach or Lungs; Asthma, Bronchitis and all Throat, Lung and Stomach troubles, take a piece of root the size of a large pea, five, six or eight times a day. Chew or MOISTEN SLOWLY, letting the saliva pass to the Throat and Stomach, and you will be surprised at the results If you have a BAD COUGH, are nervous and cannot sleep well, use freely before retiring. If kept awake by coughing or indigestion, put a piece of root in your mouth, and leave it there till morning, and you will be surprised to find how well you have rested. We speak from EXPERIENCE AND POSITIVE PERSONAL KNOWLEDGE.<br \/>\n\tThe snuff made from this root is pure and unadulterated. We believe it to be the most effective cure for Nasal Catarrh, Neuralgia, Cold in the Head and Nervous Headache ever known. It will also cure HAY FEVER. It should be used very sparingly at first until the membrane is healed; Then use steadily until cured. Diseases of long standing cannot be cured in a few days by ANY method.<\/p>\n<p>Persons in Delicate Health,<\/p>\n<p>especially those predisposed to Consumption should remember these statement of ours, namely, that we say the Root will cure Consumption, and it WILL if used regularly and persistently, and at a very nominal cost as compared with a physicians charges. This Root restores and preserves the health, it renews circulation and purifies the blood. No matter how bad your Cough, Catarrh in Throat, Stomach or Lungs, you get IMMEDIATE relief.<\/p>\n<p>It not Only Stops the Cough;<\/p>\n<p>it restores and preserves your health, because it is the best blood and nerve remedy ever discovered. For General Debility and Weakness it STIMULATES, strengthens and marvelously REINVIGORATES and brings NEW LIFE to your whole system.<br \/>\n This statement means much, especially to persons of MATURE AGE.<\/p>\n\" data-image-caption=\"<p>Guaranteed Under the FDA<\/p>\n\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/guaranteed-under-the-fda.png?fit=199%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/guaranteed-under-the-fda.png?fit=678%2C1024&ssl=1\" class=\"wp-image-7273 size-large\" title=\""Guaranteed Under the FDA" \" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/guaranteed-under-the-fda.png?resize=650%2C981&ssl=1\" alt=\"Jerome Blanchard's Colorado Cough and Catarrh Root is a Medical Plant Which Grows Olny on the High Ranges of the Mountains of North America.\" width=\"650\" height=\"981\" \/><\/a><figcaption id=\"caption-attachment-7273\" class=\"wp-caption-text\">“Guaranteed Under the FDA,” <a href=\"https:\/\/catalog.nlm.nih.gov\/permalink\/01NLM_INST\/1o1phhn\/alma9916032813406676\">Jerome Blanchard’s Colorado Cough and Catarrh Root<\/a>, 1906<\/figcaption><\/figure>\n<p>Take, for instance, <a href=\"http:\/\/library.uml.edu\/clh\/fath\/Fath4.Html\">Father John\u2019s Medicine<\/a>. In 1915, the Carleton & Hovey Company faced <a href=\"https:\/\/fdanj.nlm.nih.gov\/?f%5Bfdanj.defendantnames%5D%5B%5D=Carleton+%26+Hovey+Co.%2C+Lowell%2C+Mass.&search_field=all_fields\">grave consequences<\/a> for misrepresenting the drug\u2019s health benefits. While the advertisement for Father John\u2019s Medicine that I worked with <a href=\"https:\/\/catalog.nlm.nih.gov\/permalink\/01NLM_INST\/1o1phhn\/alma9915054393406676\">at the NLM<\/a> was not the most grandiose, it did include those falsified claims for which it would later be condemned. As with most marketing campaigns (and certainly most medical promotional materials of the time), this advertisement was probably experienced as an everyday presence to be encountered at stores, distributed by druggists, delivered to homes, and received from sales agents.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"840\" data-carousel-extra='{"blog_id":1,"permalink":"https:\\\/\\\/circulatingnow.nlm.nih.gov\\\/2015\\\/07\\\/15\\\/medical-advertisements-after-fda\\\/","likes_blog_id":"52242398"}' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 840px; height: 504px;\" data-original-width=\"840\" data-original-height=\"504\" > <div class=\"gallery-group images-1\" style=\"width: 417px; height: 504px;\" data-original-width=\"417\" data-original-height=\"504\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/circulatingnow.nlm.nih.gov\/2015\/07\/15\/medical-advertisements-after-fda\/father-john\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"413\"> <meta itemprop=\"height\" content=\"500\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"7270\" data-orig-file=\"https:\/\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john.png\" data-orig-size=\"991,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"Father John’s Medicine Ad, ca. 1905\" data-image-description=\"<p>http:\/\/locatorplus.gov\/cgi-bin\/Pwebrecon.cgi?DB=local&amp;v2=1&amp;ti=1,1&amp;Search_Arg=101505439&amp;Search_Code=0359&amp;CNT=25&amp;SID=1<\/p> <p>Without morphine or poisonous drugs<br \/> Father John\u2019s Medicine<br \/> cures Colds<br \/> Makes flesh and strength<br \/> THE STORY OF FATHER JOHN\u2019S<\/p> <p> Fifty years ago an eminent specialist prescribed Father John\u2019s Medicine for the Rev. Fr. John O\u2019Brien of Lowell, Mass., by whom it was recommended and from whom it derived its name. It is not a patent medicine and is free from opium, morphine or poisonous drugs or weakening stimulants in any form, such as the majority of patent preparations depend upon for their temporary effect, and which are dangerous\u2014you are warned against them. It makes flesh and strength and builds up the body. Prevents pneumonia and consumption. Cures colds, bronchitis, asthma and all throat and lung troubles.<\/p> <p>IMPRESSIVE ENDORSEMENTS OF THOSE YOU MAY DEPEND UPON.<\/p> <p> We have permission to refer to the Sisters Superior at the following Homes and Hospitals where Father John\u2019s Medicine is in use: Sisters of Charity, St. John\u2019s Hospital, Patricks\u2019s Orphanage, Manchester, N. H.; St. Elizabeth\u2019s Hospital, Boston, Mass.; St. Joseph\u2019s Home Sisters of Charity, Academy of the Assumption, Wellesley Hills, Mass.; House of the St. Martha, Manchester, N. H.; Hospital St. Vincent de Paul, Manchester, N. H.; Ursuline Convent, Waterville, Me.; St. Joseph\u2019s Hospital New Bedford, Mass.; Asylum of St. Vincent de Paul, New York City; Sisters of Holy Cross, Nashua, N. H.; Sisters of St. Joseph, Philadelphia, Pa.; St. John\u2019s Industrial School, Newton Highlands, Mass.; Sisters of Mercy, Meriden, Conn.; Sisters of the Holy Cross, St. Catherine\u2019s Normal Institute, Baltimore, Md.; Sisters of Holy Cross, Dolan Aid Asylum, Baltimore, Md., and many others, the names of which we shall be pleased to furnish upon application.<\/p> \" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john.png?fit=248%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john.png?fit=840%2C1017&ssl=1\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john.png?w=413&h=500&ssl=1\" width=\"413\" height=\"500\" loading=\"lazy\" data-original-width=\"413\" data-original-height=\"500\" itemprop=\"http:\/\/schema.org\/image\" title=\"Father John's Medicine Ad, ca. 1905\" alt=\"Without Morphine or Poisonous Drugs Father John's Medicine Cures Colds Makes Flesh and Strength.\" style=\"width: 413px; height: 500px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 423px; height: 504px;\" data-original-width=\"423\" data-original-height=\"504\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/circulatingnow.nlm.nih.gov\/2015\/07\/15\/medical-advertisements-after-fda\/father-john-portrait\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"419\"> <meta itemprop=\"height\" content=\"500\"> <img decoding=\"async\" class=\"\" data-attachment-id=\"7271\" data-orig-file=\"https:\/\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john-portrait.png\" data-orig-size=\"1004,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"Portrait of Father John on Reverse of Ad, ca. 1905\" data-image-description=\"<p>http:\/\/locatorplus.gov\/cgi-bin\/Pwebrecon.cgi?DB=local&amp;v2=1&amp;ti=1,1&amp;Search_Arg=101505439&amp;Search_Code=0359&amp;CNT=25&amp;SID=1<\/p> \" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john-portrait.png?fit=251%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john-portrait.png?fit=840%2C1004&ssl=1\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/father-john-portrait.png?w=419&h=500&ssl=1\" width=\"419\" height=\"500\" loading=\"lazy\" data-original-width=\"419\" data-original-height=\"500\" itemprop=\"http:\/\/schema.org\/image\" title=\"Portrait of Father John on Reverse of Ad, ca. 1905\" alt=\"Portrait of Father John\" style=\"width: 419px; height: 500px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Combined with the false curative claims is the imagery of a trusted and ostensibly \u201cgood\u201d authority figure (in this case clergyman) as well as his personal testimony about the drug\u2019s success. This sort of imagery, as well as the use of beautiful illustrations, emotional gimmicks, fear mongering, and especially personal testimonies, were all very common elements in the materials that I encountered in my work. In many ways, the public\u2019s experience of this advertisement is <a href=\"http:\/\/journalofethics.ama-assn.org\/2013\/11\/hlaw1-1311.html\">not all that foreign<\/a> to modern consumers. Despite regulations and changes in the <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4472256\/\">delivery media<\/a>, many of these marketing strategies have parallels with advertisements today.<\/p>\n<p>Advertisements are a significant point of interaction between the general public and medical services and products (legitimate or otherwise). They also provide a point of intersection between social history and the scientific history of medicine by illustrating how consumers experienced the world of medicine. They demonstrate the change in that experience following the Food and Drug Administration Act as companies began to change labels and literature to avoid false advertising, altered recipes, and even began referencing the FDA in their promotional materials. Some products, like Father John\u2019s Medicine, managed to adapt to the regulations and are <a href=\"https:\/\/oakhurstco.com\/products\/father-john-s-medicine?_pos=1&_sid=84dfcd845&_ss=r&variant=20000753713214\">still on the market<\/a>. Others, like <a href=\"https:\/\/fdanj.nlm.nih.gov\/?f%5Bfdanj.defendantnames%5D%5B%5D=William+M.+Chappelear+%26+Sons+Co.&search_field=all_fields\">Chappelear\u2019s Bronchini<\/a>, appear to have vanished into history. But the legacy of these advertisements for medical nostrums continues, and in them we have an invaluable window into the general public\u2019s experience of medicine.<\/p>\n<figure id=\"attachment_7272\" aria-describedby=\"caption-attachment-7272\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/bronchini.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7272\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2015\/07\/15\/medical-advertisements-after-fda\/bronchini\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/bronchini.png?fit=1600%2C1318&ssl=1\" data-orig-size=\"1600,1318\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}\" data-image-title=\"Chappelear’s Bronchini\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/bronchini.png?fit=300%2C247&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/bronchini.png?fit=840%2C692&ssl=1\" class=\"wp-image-7272 size-large\" title=\""The Great Cure"\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/bronchini.png?resize=650%2C535&ssl=1\" alt=\"Chappelear's Bronchini, the great cure, the best of all cough cures.\" width=\"650\" height=\"535\" \/><\/a><figcaption id=\"caption-attachment-7272\" class=\"wp-caption-text\">“The Great Cure,” <a href=\"https:\/\/catalog.nlm.nih.gov\/permalink\/01NLM_INST\/1o1phhn\/alma9916060433406676\">Chappelear’s Bronchini<\/a>, ca. 1910<\/figcaption><\/figure>\n<p><em>Kelsey Conway is a MSLIS candidate at the Catholic University of America (concentration in Cultural Heritage Information Management). She was a <a href=\"https:\/\/www.usajobs.gov\/StudentsAndGrads\">Pathways Intern<\/a> at the National Library of Medicine during summer of 2014; during this past summer she has been a volunteer intern doing a practicum for her degree.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kelsey Conway In the summer of 2014 I had the wonderful opportunity to intern with the National Library of<\/p>\n","protected":false},"author":19605840,"featured_media":7276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Medical Advertisements after FDA - addressing the claims of quacks and advertisers of nostrums and patent medicines.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[12763,347145303],"tags":[521,35350,12297,1345818],"class_list":["post-7268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections","category-rare-books-journals","tag-advertising","tag-fda","tag-internship","tag-quack"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2015\/07\/2559_001_feature.png?fit=932%2C361&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3xcDk-1Te","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/7268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/users\/19605840"}],"replies":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/comments?post=7268"}],"version-history":[{"count":14,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/7268\/revisions"}],"predecessor-version":[{"id":34537,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/7268\/revisions\/34537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/media\/7276"}],"wp:attachment":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/media?parent=7268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/categories?post=7268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/tags?post=7268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |