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<td colspan="5"><span class="issueDateMenu" >2011 JANUARY–FEBRUARY</span> <span class="issueNum">No. 378</span>
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<div class="actions">January 11, 2011 <span class="status">[posted]</span>
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<h1>NLM<span class="registered">®</span> Releases New Design and Organization for its Main Web Site</h1>
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<p>
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On January 11, 2011, the National Library of Medicine<span class="registered">®</span> (NLM) released a new design and organization for its main Web site. The NLM homepage (<a href="//www.nlm.nih.gov">www.nlm.nih.gov</a>) has an entirely new design, focused on users' top tasks (see <a href="#fig1">Figure 1</a>). We identified these top tasks with an analysis of Web page usage statistics, customer satisfaction survey data, search engine logs, and customer e-mails.
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</p>
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<div class="figure" style="width: 624px;"> <a name="fig1" id="fig1"><img src="graphics/refresh_fig1.gif" alt="Screen capture of New NLM homepage." title="Screen capture of New NLM homepage" width="622" height="528" /><br /> <strong>Figure 1: New NLM homepage.</strong></a> </div>
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<p>
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Major goals for this design were improved usability and a modernized appearance throughout the site. To accomplish this, we:
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</p>
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<ul>
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<li>placed more top task links right on the homepage, and also throughout the site by adding site-wide navigation in the header;</li>
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<li>added a "Share" feature so users can send content to friends, colleagues, or themselves via social bookmarking and networking;</li>
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<li>added links to interact with various NLM social media channels; and</li>
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<li>updated headers and top navigation throughout (see <a href="#fig2">Figure 2</a>).</li>
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</ul>
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<br /><br />
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<div class="figure" style="width: 624px;"> <a name="fig2" id="fig2"><img src="graphics/refresh_fig2.gif" alt="Screen capture of An updated page inside the site." title="Screen capture of An updated page inside the site" width="622" height="358" /><br /> <strong>Figure 2: An updated Public Services Division page inside the site.</strong></a> </div>
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<p>
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Additional highlights include:</p>
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<ul>
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<li>a rotating feature at the top of the homepage that highlights new resources, events, and content brought to you by NLM (see <a href="#fig1">Figure 1</a>);</li>
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<li>a "news & events" RSS feed (see <a href="#fig1">Figure 1</a>);</li>
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<li>improved site-wide searching featuring more refinement options (see <a href="#fig3">Figure 3</a>); and</li>
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<li>division branding integrated into the pages' headings and menus in addition to its previous place at the top of the page (see <a href="#fig2">Figure 2</a>).</li>
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</ul>
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<br /><br />
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<div class="figure" style="width: 624px;"> <a name="fig3" id="fig3"><img src="graphics/refresh_fig3.gif" alt="Screen capture of Improved site-wide search." title="Screen capture of Improved site-wide search" width="622" height="325" /><br /> <strong>Figure 3: Improved site-wide search.</strong></a> </div>
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<p>
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NLM published its first Web site in October of 1993. It was one of the first U.S. federal Web sites. We released new looks for the site in 1996, 1999, and 2004. We encourage you to explore this most recent improvement and welcome your feedback via the <a class="paratureLink" href="//support.nlm.nih.gov/?style=classic&deptID=28054&from=" target="_blank">Contact NLM</a> link at the top of each page.
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<p class="authors">
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By
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Jennifer R. Heiland-Luedtke<br />
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Reference and Web Services Section (RWS)<br />
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<p class="citation">Heiland-Luedtke JR. NLM<span class="registered">®</span> Releases New Design and Organization for its Main Web Site. NLM<span class="registered">®</span> Tech Bull. 2011 Jan-Feb;(378):e2.</p>
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