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{"id":9892,"date":"2016-08-18T11:00:28","date_gmt":"2016-08-18T15:00:28","guid":{"rendered":"http:\/\/circulatingnow.nlm.nih.gov\/?p=9892"},"modified":"2024-08-22T08:54:07","modified_gmt":"2024-08-22T12:54:07","slug":"olympians-say-no-to-substance-abuse","status":"publish","type":"post","link":"https:\/\/circulatingnow.nlm.nih.gov\/2016\/08\/18\/olympians-say-no-to-substance-abuse\/","title":{"rendered":"Olympians Say “No” to Substance Abuse"},"content":{"rendered":"<p><em>By Erika Mills ~<br \/>\n<\/em><\/p>\n<p>Every two years, the Olympics Games make heroes out of the world\u2019s athletic elite. Champions win worldwide fame, admiration, and influence along with the medals and prize money. But any hero worth their salt knows that with great power, comes great responsibility. Popular athletes have huge sway over public opinion and consumer behavior, especially with youths; and are expected to be exemplars and endorsers of healthy, moral living. Given that, who better to promote a message against indulgence in a dangerous vice than an Olympian? Here is a selection of anti-substance abuse public health posters from <a href=\"https:\/\/collections.nlm.nih.gov\/\">NLM Digital Collections<\/a> featuring Olympic athletes from different eras and nations.<\/p>\n<figure id=\"attachment_9905\" aria-describedby=\"caption-attachment-9905\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9905\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2016\/08\/18\/olympians-say-no-to-substance-abuse\/french-lifter-olympics-resized\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/french-lifter-olympics-resized.jpg?fit=900%2C1200&ssl=1\" data-orig-size=\"900,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"French Lifter Olympics Resized\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/french-lifter-olympics-resized.jpg?fit=225%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/french-lifter-olympics-resized.jpg?fit=768%2C1024&ssl=1\" class=\"wp-image-9905 size-full\" title=\"The World\u2019s Strongest Man\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/french-lifter-olympics-resized.jpg?resize=840%2C1120&ssl=1\" alt=\"On this poster Charles Rigoulet and drawings of weight lifters and wrestlers appear with the text L\u2019Homme le plus fort du monde declare: Le Secret de ma Force Pas D'Alcool.\" width=\"840\" height=\"1120\" \/><figcaption id=\"caption-attachment-9905\" class=\"wp-caption-text\"><em>National Library of Medicine <a href=\"http:\/\/resource.nlm.nih.gov\/101439379\">#A026619<\/a><br \/><\/em><\/figcaption><\/figure>\n<p>Looking formidable and poised for a scrap, strongman Charles Rigoulet appears in this poster. Rigoulet represented France at the 1924 Summer Olympics in Paris where, at age 20, he won the gold medal in weightlifting in the light heavyweight class. He broke many world records in the sport before moving onto other athletic and artistic pursuits, including professional wrestling, boxing, racecar driving, and acting. In his wrestling career, he was billed as \u201cL\u2019Homme le plus fort du monde\u201d (\u201cThe World\u2019s Strongest Man\u201d). He\u2019s fabled to have broken out of prison, after being jailed for hitting a Nazi officer during World War II, by bending the bars of the cell with his bare hands\u2014compelling proof that his wrestling moniker was well-deserved.<\/p>\n<p>The poster was produced in the early 1950s by La Comit\u00e9 Nationale de D\u00e9fense Contre L\u2019Alcoolisme (The National Committee of Defense Against Alcoholism), a previous incarnation of France\u2019s Association Nationale de Pr\u00e9vention en Alcoologie et Addictologie (National Association of Preventing Alcoholism and Addiction), whose roots go back to the temperance movement of the 19th century. The Association seeks to help people struggling with alcohol and drug abuse, compulsive gambling, and other addictive behaviors. It runs education and prevention programs, offers health services, and advocates for public policies.<\/p>\n<p> <\/p>\n<figure id=\"attachment_9910\" aria-describedby=\"caption-attachment-9910\" style=\"width: 860px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9910\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2016\/08\/18\/olympians-say-no-to-substance-abuse\/peggy-fleming-olympics-resized\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/peggy-fleming-olympics-resized.jpg?fit=860%2C1200&ssl=1\" data-orig-size=\"860,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Peggy Fleming Olympics Resized\" data-image-description=\"<p>101436854<\/p>\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/peggy-fleming-olympics-resized.jpg?fit=215%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/peggy-fleming-olympics-resized.jpg?fit=734%2C1024&ssl=1\" class=\"wp-image-9910 size-full\" title=\"An Influential Health Ambassador\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/peggy-fleming-olympics-resized.jpg?resize=840%2C1172&ssl=1\" alt=\"On the poster Peggy Fleming skating below the text I don't smoke cigarettes.\" width=\"840\" height=\"1172\" \/><figcaption id=\"caption-attachment-9910\" class=\"wp-caption-text\"><em>National Library of Medicine <a href=\"http:\/\/resource.nlm.nih.gov\/101436854\">#A013767<\/a><br \/><\/em><\/figcaption><\/figure>\n<p>Media darling Peggy Fleming features front and center on this poster. At 19, she won the gold medal for women\u2019s individual figure skating at the 1968 Winter Olympics in Grenoble, France. Her victory catapulted her to stardom and brought figure skating to the fore in the U.S. In the whirlwind following her Olympic triumph, Fleming graced the cover of <em>Life<\/em> magazine, among many other publications, and had numerous guest spots on television shows. She went on to star in television specials and commercials, become a skating analyst for ABC Sports, and advocate for breast cancer awareness. \u00a0She is considered one of the sport\u2019s greatest and most influential ambassadors.<\/p>\n<p>Produced in 1968\u2014the year of Fleming\u2019s Olympic win, this American Cancer Society poster <a href=\"https:\/\/profiles.nlm.nih.gov\/101584655X68\">marks a shift in anti-tobacco advocacy<\/a>. Health organizations began to challenge the glamorous image of smoking that tobacco advertisers had fostered through pop culture by employing similar tactics, including celebrity endorsements. The American Cancer Society hoped that Fleming\u2019s popularity and youth would appeal to young people, in particular. This new tack in anti-smoking advocacy wasn\u2019t the only challenge to cigarette marketing. The following year, Congress passed the Public Health Cigarette Smoking Act of 1969, which, among other things, banned cigarette advertisements in broadcast media.<\/p>\n<p> <\/p>\n<figure id=\"attachment_9906\" aria-describedby=\"caption-attachment-9906\" style=\"width: 824px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9906\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2016\/08\/18\/olympians-say-no-to-substance-abuse\/glynis-nunn-olympcs-resized\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/glynis-nunn-olympcs-resized.jpg?fit=824%2C1200&ssl=1\" data-orig-size=\"824,1200\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Glynis Nunn Olympcs Resized\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/glynis-nunn-olympcs-resized.jpg?fit=206%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/glynis-nunn-olympcs-resized.jpg?fit=703%2C1024&ssl=1\" class=\"wp-image-9906 size-full\" title=\"On The Drug Offensive\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/glynis-nunn-olympcs-resized.jpg?resize=824%2C1200&ssl=1\" alt=\"On the poster Glynis Nunn on the Olympc podium with gold above the slogan Drug Free - Everyone's A Winner.\" width=\"824\" height=\"1200\" \/><figcaption id=\"caption-attachment-9906\" class=\"wp-caption-text\"><em>National Library of Medicine <a href=\"http:\/\/resource.nlm.nih.gov\/101437983\">#A025469<\/a><br \/><\/em><\/figcaption><\/figure>\n<p>Australian athlete Glynis Nunn became a national hero when she won the gold medal in the women’s heptathlon at the 1984 Summer Olympics in Los Angeles\u2014a Games mired in controversy stemming from the Eastern Bloc countries\u2019 boycott. After her Olympic win, Nunn switched to hurdling, in which she competed until her retirement from competitive athletics in 1994. Since then, she has worked as a television commentator, coach, and administrator in Australian athletics.<\/p>\n<p>This poster, published in the late 1980s, was part of The Drug Offensive. \u00a0The multi-year program was initiated by the National Campaign Against Drug Abuse, a collaborative effort between Australian state\/territory governments and non-profit organizations. The Drug Offensive kicked off in 1986 with the goals of raising awareness of the dangers of drug use and preventing substance abuse in specific communities with targeted drug education. The most visible facet of the Offensive was the media effort, consisting of television, radio, and print advertising. The National Campaign Against Drug Abuse worked with the Australian Sports Commission to produce this poster, as well as other advertisements featuring Australian athletes.<\/p>\n<p> <\/p>\n<figure id=\"attachment_9908\" aria-describedby=\"caption-attachment-9908\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9908\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2016\/08\/18\/olympians-say-no-to-substance-abuse\/jesus-mena-olympics-resized\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/jesus-mena-olympics-resized.jpg?fit=1600%2C889&ssl=1\" data-orig-size=\"1600,889\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}\" data-image-title=\"Jesus Mena Olympics Resized\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/jesus-mena-olympics-resized.jpg?fit=300%2C167&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/jesus-mena-olympics-resized.jpg?fit=840%2C467&ssl=1\" class=\"wp-image-9908 size-full\" title=\"In order to not smoke, it\u2019s best\u2026not to start\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/jesus-mena-olympics-resized.jpg?resize=840%2C467&ssl=1\" alt=\"On the poster Jesus Mena Olympic medalist suggests Para no fumar lo major es\u2026no empezar.\" width=\"840\" height=\"467\" \/><figcaption id=\"caption-attachment-9908\" class=\"wp-caption-text\"><em>National Library of Medicine <a href=\"http:\/\/resource.nlm.nih.gov\/101450367\">#A031807<\/a><br \/><\/em><\/figcaption><\/figure>\n<p>J\u00e9sus Mena represented Mexico in the 1988 Summer Olympics in Seoul, winning a bronze medal in men\u2019s 10m platform diving. (He lost the gold to Greg Louganis.) Mena also competed in the men\u2019s 3m springboard that year, although he didn\u2019t medal in that contest. He later won a silver medal in the 1991 Pan American games and was the flag bearer for Mexico during the opening ceremony of the 1992 Summer Olympics in Barcelona. After retiring from diving, Mena became a competition judge and a vocal advocate for diving, serving as the chairman of the Mexican National Commission of Physical Culture and Sports.<\/p>\n<p>The poster, featuring the tagline \u201cPara no fumar lo major es\u2026no empezar\u201d (\u201cIn order to not smoke, it\u2019s best\u2026not to start\u201d), was published by the National Health Service in Mexico, although it is endorsed by numerous health agencies and government bodies, including Pemex, the state-owned petroleum company, the Mexican National Institute for Respiratory Illnesses, and the Mexican Social Security Institute. Produced around 1990, the poster may be part of a larger-scale anti-tobacco effort. The slogan \u201cPor Una Juventud Libre de Tabaco\u201d (\u201cFor a Tobacco-Free Youth\u201d) appears on Mexican postage stamps from 1990, as well.<\/p>\n<p>For more public health posters and Olympic-themed materials, including books and films, visit <a href=\"https:\/\/collections.nlm.nih.gov\/?utf8=%E2%9C%93&q=olympics\">NLM Digital Collections<\/a>.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2013\/07\/erika2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"732\" data-permalink=\"https:\/\/circulatingnow.nlm.nih.gov\/2013\/07\/05\/an-exhibition-program-welcome-and-george-washingtons-teeth\/erika2\/\" data-orig-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2013\/07\/erika2.jpg?fit=2400%2C3000&ssl=1\" data-orig-size=\"2400,3000\" data-comments-opened=\"1\" data-image-meta=\"{"aperture":"5.6","credit":"","camera":"NIKON D800","caption":"","created_timestamp":"1372435305","copyright":"","focal_length":"85","iso":"500","shutter_speed":"0.016666666666667","title":""}\" data-image-title=\"Erika Mills\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2013\/07\/erika2.jpg?fit=240%2C300&ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2013\/07\/erika2.jpg?fit=819%2C1024&ssl=1\" class=\"alignleft wp-image-732\" src=\"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2013\/07\/erika2.jpg?resize=84%2C105\" alt=\"Erika Mills\" width=\"84\" height=\"105\" \/><\/a><em>Erika Mills is outreach coordinator for the Exhibition Program in the History of Medicine Division of the National Library of Medicine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Erika Mills ~ Every two years, the Olympics Games make heroes out of the world\u2019s athletic elite. Champions win<\/p>\n","protected":false},"author":57991628,"featured_media":9909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Olympians Say \"No\" to Substance Abuse - Public Health posters in NLM's historical collection sport Olympians with healthy messages","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[12763,4940351],"tags":[16332,5350,6200,11490,7195,28006,52420,67],"class_list":["post-9892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections","category-prints-photographs","tag-alcohol","tag-celebrity","tag-drugs","tag-olympics","tag-posters","tag-public-health","tag-smoking","tag-sports"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/circulatingnow.nlm.nih.gov\/wp-content\/uploads\/2016\/08\/peggy-fleming-olympics-feature-size.jpg?fit=932%2C360&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3xcDk-2zy","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/9892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/users\/57991628"}],"replies":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/comments?post=9892"}],"version-history":[{"count":56,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/9892\/revisions"}],"predecessor-version":[{"id":29671,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/posts\/9892\/revisions\/29671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/media\/9909"}],"wp:attachment":[{"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/media?parent=9892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/categories?post=9892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/circulatingnow.nlm.nih.gov\/wp-json\/wp\/v2\/tags?post=9892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |