1592 lines
63 KiB
HTML
1592 lines
63 KiB
HTML
<!DOCTYPE html>
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<meta http-equiv="X-UA-Compatible" content="IE=edge" />
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<meta charset="utf-8" />
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<meta property="og:title" content="Tip 4. Use Devices that Engage Your Readers" />
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<meta name="description" content="You can attract and keep your audience interested in your report card by using devices that involve them with the material. Get Your Readers Actively Involved Certain writing devices help to engage readers by stimulating their curiosity and making the learning process more interactive. Like headlines, these devices enable the reader to focus on the issues of greatest interest to them. Like lists, they break up the flow of text so that it is less overwhelming. Options include:" />
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<link rel="alternate" hreflang="en" href="https://www.ahrq.gov/talkingquality/resources/writing/tip4.html" />
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a2a_config.templates.twitter = {
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<title>Tip 4. Use Writing Devices To Engage Readers of a Quality Report | Agency for Healthcare Research and Quality</title>
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<div class="col-md-12">
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<div id="utility-nav">
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<ul class="clearfix">
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<li class="first">
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<a href="/cpi/about/careers/index.html">Careers</a>
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</li>
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<li>
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<a href="/contact/index.html">Contact Us</a>
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<a href="/es/informacion-en-espanol/index.html">Español</a>
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<a href="https://info.ahrq.gov/">FAQs</a>
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</div>
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<div class="search">
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<div class="search-label search-label-pad">Search all AHRQ sites</div>
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<form name="searchForm-banner_searchform" id="banner_searchform" method="get" action="https://search.ahrq.gov/search" class="usa-search usa-search--small">
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data-toggle="collapse" data-target="#megamenu-container">
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<p>Menu</p>
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</div>
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</header>
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<div class="col-12 collapse width" id="megamenu-container">
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<div class="row mm-nav-bottom-border">
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<div id="megamenu-nav" class="col-sm-12 col-md-12 col-lg-12 col-xl-12 primary-menu-bg">
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<div class="row row-side-margins">
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<div class="col-md-12" role="navigation">
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<button class="btn-close" data-toggle="collapse" data-target="#megamenu-container" aria-label="Close Button"></button>
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<h2 class="sr-only" id="block-system-menu-block-main-menu">Main navigation</h2>
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<a href="/topics/index.html" class="nav-link" data-drupal-link-system-path="topics/index.html">Topics</a>
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</li>
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<li class="nav-item" rel="2">
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<a href="/programs/index.html" class="nav-link" data-drupal-link-system-path="programs/index.html">Programs</a>
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</li>
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<li class="nav-item menu-item--collapsed" rel="3">
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<a href="/research/index.html" title="" class="nav-link" data-drupal-link-system-path="node/183838">Research</a>
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</li>
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<li class="nav-item menu-item--collapsed" rel="4">
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<a href="/data/index.html" title="" class="nav-link" data-drupal-link-system-path="node/226309">Data & Analytics</a>
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<a href="/tools/index.html" title="" class="nav-link" data-drupal-link-system-path="tools/index.html">Tools</a>
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="//www.ahrq.gov/research/findings/nhqrdr/index.html">National Healthcare Quality and Disparities Report</a></h2>
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<ul>
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||
</ul>
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<p>Latest available findings on quality of and access to health care</p></div>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/fund-opps/index.html">Notice of Funding Opportunities</a></h2>
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<ul>
|
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<li><a href="/funding/policies/nofoguidance/index.html">Notice of Funding Opportunity Guidance</a></li>
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|
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<li><a href="/funding/policies/hhspolicy/index.html">HHS Grants Policy Statement</a></li>
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<div class="content">
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<ul>
|
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<li><a href="/funding/priorities-contacts/special-emphasis-notices/index.html">Special Emphasis Notices</a></li>
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<li><a href="/funding/priorities-contacts/contacts/index.html">Staff Contacts</a></li>
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<div class="content">
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<ul></ul></div>
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</section>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/process/index.html">Grant Application, Review & Award Process</a></h2>
|
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<ul>
|
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<li><a href="/funding/process/grant-app-basics/index.html">Grant Application Basics</a></li>
|
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|
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<li><a href="/funding/process/dates/index.html">Application Deadlines & Important Dates</a></li>
|
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<li><a href="/funding/process/grant-app-basics/apptips.html">AHRQ Tips for Grant Applicants</a></li>
|
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<li><a href="/funding/process/mechanisms/index.html">Grant Mechanisms & Descriptions</a></li>
|
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<li><a href="/funding/process/review/index.html">Application Receipt & Review</a></li>
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<li><a href="/funding/process/award-process/index.html">Award Process</a></li>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/grant-mgmt/index.html">Post-Award Grant Management</a></h2>
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<ul>
|
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<li><a href="/funding/grantee-profiles/index.html">AHRQ Grantee Profiles</a></li>
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<li><a href="/funding/grant-mgmt/recognition_ahrq-funded_study.html">Getting Recognition for Your AHRQ-Funded Study</a></li>
|
||
<li><a href="/funding/grant-mgmt/grants-by-state.html">Grants by State</a></li>
|
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<li><a href="/funding/grant-mgmt/nces.html">No-Cost Extensions (NCEs)</a></li>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/contracts/index.html">Contracts</a></h2>
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<ul></ul></div>
|
||
|
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</div>
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</section>
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</div>
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<div class="subnav-3-cols">
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<div class="content">
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|
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/grant-mgmt/grants-by-state.html">AHRQ Grants by State</a></h2>
|
||
|
||
<ul>
|
||
</ul>
|
||
|
||
<p>Searchable database of AHRQ Grants</p></div>
|
||
|
||
</div>
|
||
</div>
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<span class="a2a_kit a2a_kit_size_16 addtoany_list" data-a2a-url="https://www.ahrq.gov/talkingquality/resources/writing/tip4.html" data-a2a-title="Tip 4. Use Writing Devices To Engage Readers of a Quality Report"><a class="a2a_button_facebook"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/share_icons/facebook-tiny.png" border="0" alt="Facebook"></a><a class="a2a_button_twitter"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/share_icons/x-tiny.png" border="0" alt="X"></a><a class="a2a_button_email"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/share_icons/envelope-tiny.png" border="0" alt="Email AHRQ"></a><a class="a2a_button_print"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/share_icons/print-tiny.png" border="0" alt="Print"></a><a class="a2a_dd addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fwww.ahrq.gov%2Ftalkingquality%2Fresources%2Fwriting%2Ftip4.html&title=Tip%204.%20Use%20Writing%20Devices%20To%20Engage%20Readers%20of%20a%20Quality%20Report"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/share_icons/plus-tiny.png" alt="Share"></a></span>
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<span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Tip 4. Use Writing Devices To Engage Readers of a Quality Report</span>
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<p class="paragraph">You can attract and keep your audience interested in your report card by using devices that involve them with the material.</p>
|
||
|
||
<h2>Get Your Readers Actively Involved</h2>
|
||
|
||
<p class="paragraph">Certain writing devices help to engage readers by stimulating their curiosity and making the learning process more interactive. Like headlines, these devices enable the reader to focus on the issues of greatest interest to them. Like lists, they break up the flow of text so that it is less overwhelming.</p>
|
||
|
||
<p class="paragraph">Options include:</p>
|
||
|
||
<ul class="tq_boxlist">
|
||
<li><b>Questions and answers.</b> Pose and answer questions such as the following:
|
||
|
||
<ul class="tq_boxlist2">
|
||
<li>How do hospitals differ?</li>
|
||
<li>How do health plans affect quality of care?</li>
|
||
</ul>
|
||
</li>
|
||
<li><b>Common myths.</b> Some people do not use reports on quality because they do not accept the basic premises that quality varies, parts of the health care system affect each other, and consumers can make choices. You can engage readers by discussing common myths such as:
|
||
<ul class="tq_boxlist2">
|
||
<li>I have no say over which hospital I go to.</li>
|
||
<li>Health plans can't influence what my doctor does.</li>
|
||
</ul>
|
||
</li>
|
||
<li><b>True or false statements.</b> True/false statements help to make reading the report a more interactive and engaging process for the reader. Pose and discuss statements such as the following:
|
||
<ul class="tq_boxlist2">
|
||
<li>Some nursing homes may look better than others, but they’re all the same inside. True or false?</li>
|
||
<li>A quality report can’t say whether a doctor will be right for me. True or false?</li>
|
||
</ul>
|
||
</li>
|
||
<li><b>Vignettes and anecdotes.</b> Effective educational materials often rely on stories to motivate people and help them understand complex issues, such as how to use the health care system and how to weigh their options. The use of vignettes and anecdotes can be quite helpful, especially for readers who come from cultures in which stories play a key role in conveying traditions and knowledge from generation to generation. Learn more about <a href="/talkingquality/explain/communicate/story.html">using stories in quality reports</a>.</li>
|
||
</ul>
|
||
|
||
<h2>Two Points of Caution</h2>
|
||
|
||
<ul class="tq_boxlist_relatedlinks">
|
||
<li><b>Don't overdo it.</b> While questions and answers can be used throughout a document, the use of myths, true/false questions, and vignettes/anecdotes can be overdone, causing readers to lose interest.</li>
|
||
<li><b>Be tactful.</b> Readers who believe a myth to be true might be embarrassed or otherwise react negatively to finding out they are wrong. It can help to include phrases that acknowledge their perspective, such as:
|
||
<ul class="tq_boxlist2">
|
||
<li>“Many people think that . . . ”</li>
|
||
<li>“It’s surprising but true:”</li>
|
||
</ul>
|
||
</li>
|
||
</ul>
|
||
|
||
<h3>Also in "Tips on Writing a Quality Report"</h3>
|
||
|
||
<ul class="tq_boxlist_relatedlinks">
|
||
<li><a href="/talkingquality/resources/writing/good-writing.html">Why Good Writing Matters</a></li>
|
||
<li><a href="/talkingquality/resources/writing/tip1.html">Tip 1. Write Text That’s Easy for Your Audience To Understand</a></li>
|
||
<li><a href="/talkingquality/resources/writing/tip2.html">Tip 2. Be Concise and Well-Organized</a></li>
|
||
<li><a href="/talkingquality/resources/writing/tip3.html">Tip 3. Make It Easy to Skim</a></li>
|
||
<li><b>Tip 4. Use Devices That Engage Your Readers</b></li>
|
||
<li><a href="/talkingquality/resources/writing/tip5.html">Tip 5. Make the Report Culturally Appropriate</a></li>
|
||
<li><a href="/talkingquality/resources/writing/tip6.html">Tip 6. Be Cautious About Using Readability Formulas</a></li>
|
||
<li><a href="/talkingquality/resources/writing/tip7.html">Tip 7. Test the Report With Your Audience</a></li>
|
||
<li><a href="/talkingquality/resources/writing/guidelines.html">Guidelines and Other Resources To Fine-tune Your Writing</a></li>
|
||
</ul>
|
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|
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</div>
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</article>
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<div id="page-reviewed" class="body-copy-italic">Page last reviewed May 2015 </div>
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<div id="page-created" class="body-copy-italic">Page originally created February 2015</div>
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|
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<div class="twocolordiv">
|
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<div class="twocolordiv-content">
|
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<p>
|
||
<span class="citation-hdr">Internet Citation:</span> Tip 4. Use Writing Devices To Engage Readers of a Quality Report. Content last reviewed May 2015. Agency for Healthcare Research and Quality, Rockville, MD.<br>
|
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<span class="citation-url">https://www.ahrq.gov/talkingquality/resources/writing/tip4.html</span>
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