1574 lines
62 KiB
HTML
1574 lines
62 KiB
HTML
<!DOCTYPE html>
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<html lang="en" dir="ltr" prefix="content: http://purl.org/rss/1.0/modules/content/ dc: http://purl.org/dc/terms/ foaf: http://xmlns.com/foaf/0.1/ og: http://ogp.me/ns# rdfs: http://www.w3.org/2000/01/rdf-schema# schema: http://schema.org/ sioc: http://rdfs.org/sioc/ns# sioct: http://rdfs.org/sioc/types# skos: http://www.w3.org/2004/02/skos/core# xsd: http://www.w3.org/2001/XMLSchema# ">
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<head>
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<meta http-equiv="X-UA-Compatible" content="IE=edge" />
|
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<meta charset="utf-8" />
|
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<meta property="og:title" content="Tell a Story To Engage Users" />
|
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<meta name="description" content="If possible, your “front” page can also include a brief vignette that highlights one of the key messages you are trying to get across in more human and concrete terms. A story is an effective way to engage your readers emotionally and mentally. Here are a few examples of story topics:" />
|
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<meta name="language" content="en-us" />
|
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<link rel="canonical" href="https://www.ahrq.gov/talkingquality/explain/communicate/story.html" />
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<meta name="Generator" content="Drupal 10 (https://www.drupal.org)" />
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<meta name="MobileOptimized" content="width" />
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<meta name="HandheldFriendly" content="true" />
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<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />
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<meta http-equiv="x-ua-compatible" content="ie=edge" />
|
||
<link rel="icon" href="/themes/custom/ahrq_bootstrap_barrio/favicon-swoosh.ico" type="image/vnd.microsoft.icon" />
|
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<link rel="alternate" hreflang="en" href="https://www.ahrq.gov/talkingquality/explain/communicate/story.html" />
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<script>window.a2a_config=window.a2a_config||{};a2a_config.callbacks=[];a2a_config.overlays=[];a2a_config.templates={};a2a_config.templates.email = {
|
||
subject: "Check this out: ${title}",
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||
body: "Click the link:\n${link}"
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||
};
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||
a2a_config.templates.twitter = {
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||
text: "Reading: ${title} ${link}",
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related: "AHRQ"
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};</script>
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<title>Tell a Story To Engage People in a Health Care Quality Report | Agency for Healthcare Research and Quality</title>
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<link rel="stylesheet" media="all" href="/sites/default/files/css/css_yZ3AELKs4Kkb-aqUv19nC64tFjBrpuvgz19tP3W573U.css?delta=0&language=en&theme=ahrq_bootstrap_barrio&include=eJx1Tm0OwiAMvRCuRyLt6CYRKLZM3e2N20Jipn9e3mdTDKEJlhXwIMOkUprDq97hA76SFp-xuq5gsybR7Gy1xhkIjR2JNGuK1ROqRoE5CWG6WFtTLPO-P5W68Sf_dYRTpSTjzeBb7mngV4TOzm-RMoZRl0zuEflpsOGQJSyJ32zqa94" />
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<link rel="stylesheet" media="all" href="https://unpkg.com/leaflet@1.7.1/dist/leaflet.css" integrity="sha512-xodZBNTC5n17Xt2atTPuE1HxjVMSvLVW9ocqUKLsCC5CXdbqCmblAshOMAS6/keqq/sMZMZ19scR4PsZChSR7A==" crossorigin="anonymous" />
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<link rel="stylesheet" media="all" href="/sites/default/files/css/css_oWnP5En7Dr5tUoNuo0tv5pzxM_RKR8ZkqXpOY5cySAA.css?delta=2&language=en&theme=ahrq_bootstrap_barrio&include=eJx1Tm0OwiAMvRCuRyLt6CYRKLZM3e2N20Jipn9e3mdTDKEJlhXwIMOkUprDq97hA76SFp-xuq5gsybR7Gy1xhkIjR2JNGuK1ROqRoE5CWG6WFtTLPO-P5W68Sf_dYRTpSTjzeBb7mngV4TOzm-RMoZRl0zuEflpsOGQJSyJ32zqa94" />
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<link rel="stylesheet" media="all" href="/sites/default/files/css/css_ZdgHOCGzCdDb2Xs5MarQDFTlMz54SeO8DHsjDf6pxJw.css?delta=3&language=en&theme=ahrq_bootstrap_barrio&include=eJx1Tm0OwiAMvRCuRyLt6CYRKLZM3e2N20Jipn9e3mdTDKEJlhXwIMOkUprDq97hA76SFp-xuq5gsybR7Gy1xhkIjR2JNGuK1ROqRoE5CWG6WFtTLPO-P5W68Sf_dYRTpSTjzeBb7mngV4TOzm-RMoZRl0zuEflpsOGQJSyJ32zqa94" />
|
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<link rel="stylesheet" media="print" href="/sites/default/files/css/css__lS5H8nnEzosBBN-2wNdDQ3qQXubJI3Ya74Xi8Gfqn4.css?delta=4&language=en&theme=ahrq_bootstrap_barrio&include=eJx1Tm0OwiAMvRCuRyLt6CYRKLZM3e2N20Jipn9e3mdTDKEJlhXwIMOkUprDq97hA76SFp-xuq5gsybR7Gy1xhkIjR2JNGuK1ROqRoE5CWG6WFtTLPO-P5W68Sf_dYRTpSTjzeBb7mngV4TOzm-RMoZRl0zuEflpsOGQJSyJ32zqa94" />
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<link rel="stylesheet" media="all" href="/sites/default/files/css/css_OLIGJ4OCeQU6InxBMVIyq_ii5UXRRAhbyi0EusFam0I.css?delta=5&language=en&theme=ahrq_bootstrap_barrio&include=eJx1Tm0OwiAMvRCuRyLt6CYRKLZM3e2N20Jipn9e3mdTDKEJlhXwIMOkUprDq97hA76SFp-xuq5gsybR7Gy1xhkIjR2JNGuK1ROqRoE5CWG6WFtTLPO-P5W68Sf_dYRTpSTjzeBb7mngV4TOzm-RMoZRl0zuEflpsOGQJSyJ32zqa94" />
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||
|
||
|
||
<!-- Global site tag (gtag.js) - Google Analytics -->
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<script async src="https://www.googletagmanager.com/gtag/js?id=GTM-W4NX5V"></script>
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<script>
|
||
window.dataLayer = window.dataLayer || [];
|
||
function gtag(){window.dataLayer.push(arguments);}
|
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gtag('js', new Date());
|
||
gtag('config', 'GTM-W4NX5V');
|
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</script>
|
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<!-- End Global site tag (gtag.js) - Google Analytics -->
|
||
<script src="https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=HHS&subagency=AHRQ" type="text/javascript" id="_fed_an_ua_tag"></script>
|
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</head>
|
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<body class="layout-one-sidebar layout-sidebar-first page-node-227698 path-node node--type-page">
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<!-- Google Tag Manager (noscript) -->
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<noscript>
|
||
<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W4NX5V" height="0" width="0" style="display:none;visibility:hidden"></iframe>
|
||
</noscript>
|
||
<!-- End Google Tag Manager (noscript) -->
|
||
<a href="#main-content" class="visually-hidden focusable skip-link">
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Skip to main content
|
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</a>
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||
|
||
<div class="dialog-off-canvas-main-canvas" data-off-canvas-main-canvas>
|
||
<div id="page-mask"></div>
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||
<div class="usa-banner usa-banner-bg">
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||
<div class="usa-accordion usa-accordion-text-color">
|
||
<header class="usa-banner__header">
|
||
<div class="row no-gutters row-mobile-offset">
|
||
<div class="col-lg-auto offset-lg-1 img-icon">
|
||
<img class="usa-banner__header-flag" src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/us_flag_small.png" alt="U.S. flag">
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||
</div>
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<div class="col-lg-auto banner-hhs img-icon">
|
||
<img class="usa-banner__header-flag" src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/logo-HHSmini.png" alt="HHS">
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||
</div>
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||
<div class="col-lg-8 txt-gov-banner">
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||
<p class="usa-banner__header-text"><a href="https://www.hhs.gov">An official website of the Department of Health and Human Services</a></p>
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</div>
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</div>
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</header>
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||
</div>
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||
</div>
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||
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||
<div role="main" class="container-fluid js-quickedit-main-content">
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<div class="row">
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||
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<header id="header" class="header row-side-margins mobile-row-side-margins" >
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<div class="col-md-12">
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||
<div id="utility-nav">
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||
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||
<ul class="clearfix">
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||
<li class="first">
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||
<a href="/cpi/about/careers/index.html">Careers</a>
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||
</li>
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||
<li>
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<a href="/contact/index.html">Contact Us</a>
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||
</li>
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||
<li>
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||
<a href="/es/informacion-en-espanol/index.html">Español</a>
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||
</li>
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||
<li class="last">
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<a href="https://info.ahrq.gov/">FAQs</a>
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||
</li>
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||
</ul>
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||
|
||
</div>
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||
|
||
<div class="row clear-row">
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||
<div class="col-md-12 row-bottom-margin mm-nav-bottom-border-mobile">
|
||
|
||
<div class="logo-ahrq">
|
||
<a href="/"><img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/logo-ahrq.png" alt="AHRQ: Agency for Healthcare Research and Quality "/></a>
|
||
</div>
|
||
<div class="search">
|
||
<div class="search-label search-label-pad">Search all AHRQ sites</div>
|
||
<form name="searchForm-banner_searchform" id="banner_searchform" method="get" action="https://search.ahrq.gov/search" class="usa-search usa-search--small">
|
||
|
||
<div role="search" id="header-search" class="search-label">
|
||
<label class="usa-sr-only" for="extended-search-field-small">Search small</label>
|
||
|
||
<input class="usa-input" id="extended-search-field-small" type="search" name="q" value="" size="11" onfocus="this.value = '';" autocomplete="off">
|
||
<button class="usa-button" type="submit"><span class="usa-sr-only">Search</span></button>
|
||
</div>
|
||
</form>
|
||
</div>
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||
|
||
|
||
<div id="mm-mob">
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||
<div class="mm-mob-icon-bgc">
|
||
<img src="/themes/custom/ahrq_bootstrap_barrio/pattern-lab/source/images/theme_core/bars-solid.png" alt="Main Navigation Menu"
|
||
width="25px" height="25px" class="logo-white"
|
||
data-toggle="collapse" data-target="#megamenu-container">
|
||
<p>Menu</p>
|
||
</div>
|
||
</div>
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||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</header>
|
||
|
||
<div class="col-12 collapse width" id="megamenu-container">
|
||
<div class="row mm-nav-bottom-border">
|
||
<div id="megamenu-nav" class="col-sm-12 col-md-12 col-lg-12 col-xl-12 primary-menu-bg">
|
||
<div class="row row-side-margins">
|
||
<div class="col-md-12" role="navigation">
|
||
<div class="row nav-close">
|
||
<button class="btn-close" data-toggle="collapse" data-target="#megamenu-container" aria-label="Close Button"></button>
|
||
</div>
|
||
<nav role="navigation" aria-label="main_nav" id="block-system-menu-block-main" class="block block-menu navigation menu--main">
|
||
|
||
|
||
<h2 class="sr-only" id="block-system-menu-block-main-menu">Main navigation</h2>
|
||
|
||
|
||
|
||
<ul id="main_nav" id="block-system-menu-block-main" block="block-system-menu-block-main" class="clearfix nav navbar-nav d-flex flex-nowrap">
|
||
<li class="nav-item menu-item--collapsed" rel="1">
|
||
<a href="/topics/index.html" class="nav-link" data-drupal-link-system-path="topics/index.html">Topics</a>
|
||
</li>
|
||
<li class="nav-item" rel="2">
|
||
<a href="/programs/index.html" class="nav-link" data-drupal-link-system-path="programs/index.html">Programs</a>
|
||
</li>
|
||
<li class="nav-item menu-item--collapsed" rel="3">
|
||
<a href="/research/index.html" title="" class="nav-link" data-drupal-link-system-path="node/183838">Research</a>
|
||
</li>
|
||
<li class="nav-item menu-item--collapsed" rel="4">
|
||
<a href="/data/index.html" title="" class="nav-link" data-drupal-link-system-path="node/226309">Data & Analytics</a>
|
||
</li>
|
||
<li class="nav-item" rel="5">
|
||
<a href="/tools/index.html" title="" class="nav-link" data-drupal-link-system-path="tools/index.html">Tools</a>
|
||
</li>
|
||
<li class="nav-item menu-item--collapsed" rel="6">
|
||
<a href="/funding/index.html" class="nav-link" data-drupal-link-system-path="node/183923">Funding & Grants</a>
|
||
</li>
|
||
<li class="nav-item menu-item--collapsed" rel="7">
|
||
<a href="/news/index.html" class="nav-link" data-drupal-link-system-path="node/183915">News</a>
|
||
</li>
|
||
<li class="nav-item menu-item--collapsed" rel="8">
|
||
<a href="/cpi/index.html" class="nav-link" data-drupal-link-system-path="node/183934">About</a>
|
||
</li>
|
||
</ul>
|
||
|
||
|
||
|
||
|
||
</nav>
|
||
|
||
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
|
||
|
||
<div class="col-sm-12 col-md-12 col-lg-12 col-xl-12">
|
||
<div class="row clearfix megamenu-pulldowns">
|
||
|
||
|
||
<div rel="1" class="row clearfix pulldown pulldown1">
|
||
<div class="subnav-2-cols">
|
||
<div class="col-md-12" role="navigation">
|
||
<section class="row region region-megamenu-pulldown1-col1">
|
||
<div class="hide-on-desktop block block-block-content block-block-contenta35615a7-c539-4185-9016-92b9536228e0" id="block-block-content-a35615a7-c539-4185-9016-92b9536228e0">
|
||
|
||
|
||
<div class="content">
|
||
|
||
<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/topics/index.html">Browse Topics</a></h2>
|
||
</div>
|
||
|
||
</div>
|
||
</div>
|
||
<div class="views-element-container hide-on-mobile block block-views block-views-blocktopics-a-z-block-1" id="block-views-block-topics-a-z-block-1">
|
||
|
||
|
||
<div class="content">
|
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<div><div class="view view-topics-a-z view-id-topics_a_z view-display-id-block_1 js-view-dom-id-f8d001cb62b93716b932effcfc8c15739219465b1379f2b894de80e77b5987cf">
|
||
|
||
|
||
<div class="view-header">
|
||
<h2><a href="/topics/index.html">Topics A-Z</a></h2>
|
||
</div>
|
||
|
||
|
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<div class="view-content row">
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/A.html">A</a>
|
||
</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/B.html">B</a>
|
||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/C.html">C</a>
|
||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/D.html">D</a>
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||
</div>
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||
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|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/E.html">E</a>
|
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</div>
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||
|
||
<div class="myClass">
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||
<a href="/topics/F.html">F</a>
|
||
</div>
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||
|
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</div>
|
||
<div class="view-content row">
|
||
|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/G.html">G</a>
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</div>
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||
|
||
<div class="myClass">
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||
<a href="/topics/H.html">H</a>
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||
</div>
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||
|
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|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/I.html">I</a>
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||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/J.html">J</a>
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||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/K.html">K</a>
|
||
</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/L.html">L</a>
|
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</div>
|
||
|
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</div>
|
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<div class="view-content row">
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/M.html">M</a>
|
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</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/N.html">N</a>
|
||
</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/O.html">O</a>
|
||
</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/P.html">P</a>
|
||
</div>
|
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|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/Q.html">Q</a>
|
||
</div>
|
||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/R.html">R</a>
|
||
</div>
|
||
|
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</div>
|
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<div class="view-content row">
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/S.html">S</a>
|
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</div>
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|
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|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/T.html">T</a>
|
||
</div>
|
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|
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|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/U.html">U</a>
|
||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/V.html">V</a>
|
||
</div>
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||
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||
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||
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||
|
||
<div class="myClass">
|
||
<a href="/topics/W.html">W</a>
|
||
</div>
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||
|
||
|
||
|
||
|
||
<div class="myClass">
|
||
<a href="/topics/X.html">X</a>
|
||
</div>
|
||
|
||
</div>
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||
<div class="view-content row">
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||
|
||
|
||
|
||
<div class="myClass">
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||
<a href="/topics/Y.html">Y</a>
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||
</div>
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||
<div class="myClass">
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||
<a href="/topics/Z.html">Z</a>
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||
</div>
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||
</div>
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||
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||
</div>
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||
</div>
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||
|
||
</div>
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||
</div>
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||
|
||
</section>
|
||
|
||
</div>
|
||
</div>
|
||
|
||
<div class="subnav-2-cols">
|
||
<div class="col-md-12" role="navigation">
|
||
<section class="row region region-megamenu-pulldown1-col2">
|
||
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="//www.ahrq.gov/research/findings/nhqrdr/index.html">National Healthcare Quality and Disparities Report</a></h2>
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<ul>
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||
</ul>
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<p>Latest available findings on quality of and access to health care</p></div>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/fund-opps/index.html">Notice of Funding Opportunities</a></h2>
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<ul>
|
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<li><a href="/funding/policies/nofoguidance/index.html">Notice of Funding Opportunity Guidance</a></li>
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|
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<li><a href="/funding/policies/hhspolicy/index.html">HHS Grants Policy Statement</a></li>
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<div class="content">
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<ul>
|
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<li><a href="/funding/priorities-contacts/special-emphasis-notices/index.html">Special Emphasis Notices</a></li>
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<li><a href="/funding/priorities-contacts/contacts/index.html">Staff Contacts</a></li>
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<div class="content">
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<ul></ul></div>
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</section>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/process/index.html">Grant Application, Review & Award Process</a></h2>
|
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<ul>
|
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<li><a href="/funding/process/grant-app-basics/index.html">Grant Application Basics</a></li>
|
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|
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<li><a href="/funding/process/dates/index.html">Application Deadlines & Important Dates</a></li>
|
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<li><a href="/funding/process/grant-app-basics/apptips.html">AHRQ Tips for Grant Applicants</a></li>
|
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<li><a href="/funding/process/mechanisms/index.html">Grant Mechanisms & Descriptions</a></li>
|
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<li><a href="/funding/process/review/index.html">Application Receipt & Review</a></li>
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<li><a href="/funding/process/award-process/index.html">Award Process</a></li>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/grant-mgmt/index.html">Post-Award Grant Management</a></h2>
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<ul>
|
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<li><a href="/funding/grantee-profiles/index.html">AHRQ Grantee Profiles</a></li>
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<li><a href="/funding/grant-mgmt/recognition_ahrq-funded_study.html">Getting Recognition for Your AHRQ-Funded Study</a></li>
|
||
<li><a href="/funding/grant-mgmt/grants-by-state.html">Grants by State</a></li>
|
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<li><a href="/funding/grant-mgmt/nces.html">No-Cost Extensions (NCEs)</a></li>
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<div class="content">
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/contracts/index.html">Contracts</a></h2>
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<ul></ul></div>
|
||
|
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</div>
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</section>
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</div>
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<div class="subnav-3-cols">
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<div class="content">
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|
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<div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><h2><a href="/funding/grant-mgmt/grants-by-state.html">AHRQ Grants by State</a></h2>
|
||
|
||
<ul>
|
||
</ul>
|
||
|
||
<p>Searchable database of AHRQ Grants</p></div>
|
||
|
||
</div>
|
||
</div>
|
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<h1 class="node__title">
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<span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Tell a Story To Engage People in a Health Care Quality Report</span>
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<div property="schema:text" class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>If possible, your “front” page can also include a brief vignette that highlights one of the key messages you are trying to get across in more human and concrete terms. A story is an effective way to engage your readers emotionally and mentally.</p>
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<p>Here are a few examples of story topics:</p>
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<ul>
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<li>How using the report made a difference in the quality of care a particular community member received.</li>
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<li>A problem a patient faced because she didn’t check out the performance of a particular facility.</li>
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</ul>
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<p>A story can be as simple as a photograph and a quote from a patient. Massachusetts Health Quality Partners, for example, includes quotes from consumers on the home page of its quality report: <a href="http://healthcarecompassma.org/">http://healthcarecompassma.org/</a>. Of course, if you use a photograph and someone’s name, you must have explicit written permission.</p>
|
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<p>When space is an issue, move the stories to a separate part of the report. Direct users to them by providing a link in a Web-based report or the page number in a print report.</p>
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<hr>
|
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<h3>Also in "Communicating Key Information Upfront"</h3>
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<ul>
|
||
<li><a href="/talkingquality/explain/communicate/reason.html">Give People a Reason To Look at the Report</a></li>
|
||
<li><a href="/talkingquality/explain/communicate/framework.html">Provide a Framework for Understanding Quality</a></li>
|
||
<li><a href="/talkingquality/explain/communicate/trust.html">Build Trust in the Report Sponsor</a></li>
|
||
<li><a href="/talkingquality/explain/communicate/introduce.html">Introduce the Report Contents</a></li>
|
||
<li><a href="/talkingquality/explain/communicate/get-people.html">Get People to the Data as Soon as Possible</a></li>
|
||
<li><b>Tell a Story To Engage Users</b></li>
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<div id="page-reviewed" class="body-copy-italic">Page last reviewed November 2018 </div>
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<div id="page-created" class="body-copy-italic">Page originally created February 2015</div>
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<p>
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<span class="citation-hdr">Internet Citation:</span> Tell a Story To Engage People in a Health Care Quality Report. Content last reviewed November 2018. Agency for Healthcare Research and Quality, Rockville, MD.<br>
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<span class="citation-url">https://www.ahrq.gov/talkingquality/explain/communicate/story.html</span>
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