diff --git a/changelogs/fragments/707-jira-error-handling.yaml b/changelogs/fragments/707-jira-error-handling.yaml
new file mode 100644
index 0000000000..23f4ac2629
--- /dev/null
+++ b/changelogs/fragments/707-jira-error-handling.yaml
@@ -0,0 +1,2 @@
+bugfixes:
+- jira - improve error message handling with multiple errors (https://github.com/ansible-collections/community.general/pull/707).
diff --git a/plugins/modules/web_infrastructure/jira.py b/plugins/modules/web_infrastructure/jira.py
index 9936439d52..e06a5cac77 100644
--- a/plugins/modules/web_infrastructure/jira.py
+++ b/plugins/modules/web_infrastructure/jira.py
@@ -314,9 +314,9 @@ def request(url, user, passwd, timeout, data=None, method=None):
             msg = []
             for key in ('errorMessages', 'errors'):
                 if error.get(key):
-                    msg.append(error[key])
+                    msg.append(to_native(error[key]))
             if msg:
-                module.fail_json(msg=to_native(', '.join(msg)))
+                module.fail_json(msg=', '.join(msg))
             else:
                 module.fail_json(msg=to_native(error))
         else: